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How AWS can help your business grow exponentially
As per IDC , worldwide spending on public cloud services and infrastructure is expected to more than double over the 2019-2023 forecast period. During this, public cloud spending will grow from $229 billion in 2019 to nearly $500 billion in 2023 with a CAGR of 22.3%.
In the data released by Synergy Research Group, the operator and vendor revenues for the first half of 2019 across seven key cloud service and infrastructure market segments crossed $150 billion. Among the top players, Microsoft, Amazon, and Google were prominent (see figure).
The cloud market is mainly dominated by a few large players – Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, and IBM.
Amongst these, Amazon Web Services (AWS) is the market leader. As per a report published in Statista , Amazon was leading with $100 billion in the worldwide market share of leading cloud infrastructure service providers in Q4 2019.
In the last quarter of 2019, AWS generated a revenue of $9.95 billion with a 34% increase from the last year’s revenue.
It is one of the highly successful cloud infrastructure companies on the planet, garnering more than 32.4% of the market, followed by Microsoft Azure (17%), Google Cloud (6%), Alibaba Cloud (5.4%) and other cloud providers (38.5%).
This article discusses why switching to AWS Cloud Services is best for your business – whether you are a big conglomerate or a startup.
The benefits of AWS
AWS is the world’s most comprehensive and widely adopted cloud platform that offers over 175 fully featured services.
AWS is a great option for small businesses with large dreams. The availability of customizable features, flexible payment options, and always-on customer support, is perfect for the startups and small businesses who are looking to reduce overhead costs and quickly scale their business.
With added features related to AI and Blockchain technology, AWS allows small businesses to access these technologies without burning a hole in their pockets.
Let’s look at some of the many reasons that make AWS such a viable cloud option for small businesses, enterprises, and big conglomerates alike.
1.AWS can help you cut-down initial investment and indirectly increase profit
Every business starts small. Startups, especially, have a bootstrapped budget which they don’t wish to spend on setting up the basic infrastructure. Moreover, with on-premise infrastructure, scaling becomes an issue. Moving to a cloud platform like AWS can help small businesses cut down on infrastructure costs.
Japan-based Fileforce offers cloud file storage and document management services to more than 300 domestic and global customers.
Using AWS, Fileforce increased its time-to-market and cut costs by 30%.
The company ran most of its Microsoft .NET and SQL Server-based applications in an on-premise environment.
Releasing new features would take up to two to three months.
Due to growing customer demand, they wanted to release software updates and features faster.
How AWS helped?
Fileforce re-architected its application and migrated its environment from SQL server to Amazon RDS (Relational Database Service) for MySQL.
After initial migration, the company started running its application environment on Amazon Elastic Compute Cloud (Amazon EC2).
Amazon EC2 lets developers create virtual machines in the preferred configuration. Thus, allowing them to quickly and effortlessly launch and manage server instances. Check out this video to know more about the service.
2.With AWS, your data is safe and secure
Stolen devices or leaked data can cost a lot to your business. Especially, if you deal with critical customer financial information like in the banking industry.
Hong Kong based Neat offers multi-currency accounts for startups, entrepreneurs, and SMEs for company expense management, payroll, and other payments.
Meet HKMA compliance regulations without adding any significant cost to the business.
How AWS helped?
By using AWS services like Amazon Virtual Private Cloud, AWS CloudTrail, Amazon GuardDuty, and AWS Lambda, Neat was able to:
Meet HKMA compliance regulations.
Keep customer accounts protected and safe.
Minimize IT spending and admin time.
Gain responsive support.
Utilize IT costs effectively and efficiently.
AWS Lambda is a serverless computing service offered by AWS that helps users to run code without any server. It executes codes only when the user requires and can scale automatically. It helps companies cut-down costs by supporting pay-as-you-use model.
Similarly, AWS Virtual Private Cloud offers high reliability and security of critical business data. Only authorized persons can view the data stored within Amazon VPC. Users can host simple, public-facing websites in a VPC as well as multi-tier web applications.
3. Scale your infrastructure automatically and grow your business
Various online marketplaces or websites that experience heavy surges in traffic in a particular season, can never depend on an on-premise environment to host their websites or applications.
The Airbnb case study is perfect to understand the scalability challenges and how AWS can support the growing traffic and scale of businesses.
Airbnb is a marketplace that allows travellers and property owners to connect with each other and rent vacation spaces across the world. The activities are mostly conducted through the company’s websites and its Android and iOS applications.
Service administration challenges with the original service provider.
Needed to ramp up more servers without requiring constant IT support and with no minimum usage commitments.
How AWS helped?
To support the growing demand, Airbnb migrated all its services to AWS, nearly a year after its launch.
It used 200 Amazon EC2 instances to host its applications, search servers, and Memcache.
It used Elastic Load Balancing to distribute the incoming traffic between the various Amazon EC2 instances.
It also leveraged Amazon S3 (Simple Storage Service) to safely backup files.
Amazon CloudWatch allowed the company to supervise all its Amazon EC2 assets.
AWS is the easy answer for any Internet business that wants to scale to the next level.- Nathan Blecharczyk, Co-founder & CTO, Airbnb.
Amazon Simple Storage Service (Amazon S3) is an internet storage service designed to make complex web-scaling computing easier for developers. With a simple web service interface, the service allows developers to store and retrieve any amount of data, anytime anywhere across the web. Learn more about it through this video.
4. Build high-performance websites reliably and effortlessly
AWS can help boost websites by supporting web hosting, storage, data analysis, customer experience, personalization, etc.
Private social networking site – Nextdoor, relies on AWS for each and every component of its platform since the day it was launched. It is a member-focused website that allows its users to connect and communicate about various things happening in their neighbourhoods or communities.
To have a real-time view of how many member messages were exchanged in a day.
To develop a platform with strong system performance.
Needed a reliable platform that could give their company more flexibility to scale to meet customer demands.
Fewest possible failure points and complete isolation between applications.
How AWS helped?
With the help of 300 Amazon EC2 instances, the company was able to support the website. They used Elastic Load Balancing to distribute the site’s traffic on the front end across the EC2 instances.
By leveraging Amazon DynamoDB – a NoSQL database service, and Amazon Route 53, they were able to increase the performance. The CDN service allows users to create database tables to store and retrieve any format of data.
It also uses Amazon CloudFront and Amazon CloudWatch for content delivery service and website monitoring and alerts, respectively.AmazonCloudFront allows faster transfer of dynamic and static web content to your users with low latency.
It relies on Amazon Virtual Private Cloud for creating secure private networks within its stack.
It uses Amazon S3 to store member data, log files, streamed event data, and user-uploaded artifacts like documents and images.
AWS lets its users harness IT in a completely new way – not just to reduce costs but increase productivity, improve customer understanding and experience, enhance data security, and go-to-market faster. By using AWS, companies both big and small can free their valuable resources used to manage costly datacenters and reinvest them to focus on the strategic areas of the business.
If you’ve not already made your move to AWS, now is the best time to make the decision. Making your business digital-friendly is now very crucial for success.